Sales Support/Lead Management Analyst

Focus on Lead Management: Ensure all Leads coming from different sources and different
Revvity companies are delivered appropriately to assignees based on products and regions.
Tasks will include:
Acts as a key partner to the Digital Demand Generation team to ensure end-to-end
visibility into leads/interactions in SFDC, including Interaction assignment rule updates,
addition of new fields and testing/validation of changes impacting lead management
process.
Proactively monitors SFDC dashboards to identify funnel gaps or failures.
Owns lead management reporting, from ongoing reporting supporting Marketing
strategies to ad hoc reports.
Aligns lead sources and campaign attribution logics, and supports campaign impact
tracking and ROI visibility.
Coordinates resolution of sync failures between Eloqua and SFDC and escalates
recurring issues as needed.
Contributes to feedback loops that improve the relevance of lead information presented to
sales reps in SFDC as well as lead scoring, targeting logic, and nurture program
effectiveness over time.
•Responsible for coordinating with Regional Commercial Operations leaders and teams to deploy
process, systems, and tools across all global regions.
•Works to develop and manage scope, monitor deliverable progress and escalate issues.