Field Application Specialist, Reproductive Health

The Field Application Specialist (FAS) for the Reproductive Health portfolio (Vanadis NIPT, and other Prenatal solutions) will support the Diagnostics sales organisation in the achievement of defined revenue targets for product lines assigned

The Field Application Specialist will work with the EU territory sales and marketing team to define and deliver pre and post sales strategies such as presentation materials, demonstrations and training. The sales organisation consists of direct sales account managers and sales agents. Run internal and customer training and driving innovation in new business field opportunities.

Based in the UK and primarily focussed on supporting the UK prenatal customers, the role is part of the EU Reproductive Health team and will extend to supporting in the Eu as required, so easy access to major transport hubs is preferable.

In addition to applicants from a sales background, we would also welcome applications from commercially-minded laboratory scientists (for example) who have experience in NGS workflow or Bioinformatics and are looking to move into a commercial roles.

Key Responsibilities

Pre & Post Sales support

• Work with the sales team to improve sales execution and maximisation of prospect conversion rates; ensuring that during customer interaction, customer needs are well qualified, presenting & demonstrating Revvity's solutions, effective competitive positioning of our benefits and price and ultimately improving our win-rate within the available market to grow our market position.

• Assist the sales team in assessing customer needs, differentiating from competition Revvity's value proposition, and handling customer objections.

• Provide a high degree of technical support to the local teams and our users; including instrument demonstrations, sample running, technical guidance on quoting and troubleshooting.

• Act as a technical consultant to our customer quoting process to ensure the suggested configurations meet customer needs and all commitments made fall within the performance specifications of the instrument.

• Support the internal and external sales force for tenders and offers by defining configurations and application solutions that “fit” with customers’ requests.

• Assist the Sales team in the development of targeted account strategies to deliver annual business & share growth targets for our key accounts.

• Generate a strong customer referral base and utilise effectively as needed.

• Work with R&D, the BU, field sales and service teams and customers to develop new application support data (priorities being given by Product Leaders).

Demonstrations

• Plan and manage the demos in agreement with Sales Agents and Account Managers, reporting the outcome (won/lost and revenue).

• Provide effective and timely high-level demos.

• Own the demo inventory on defined product lines – responsible for conditions and locations.

Marketing

• Provide technical competitive intelligence to European Field Product Leader for differentiation over competition and reaction to competition’s tactics.

• Provide content for marketing collateral.

Training

• Assist in training of internal/external sales channels (Account Managers, Instrument Specialists, Agents) to drive sales activities.

• Develop sales team's skills for simple demos and independent selling.

• Provide training assistance to Service partners (Service and Application Engineers) on “how to use” instruments.

• Develop customer training material and guarantee adequate standards of excellence in customer training.

• Deliver product training to Customers and Post-sales support.

Education and experience

• Degree in Molecular Biology or similar and/or experience in working with NGS workflow and/or Bioinformatics.

• Previous sales experience an advantage, though we would welcome applications from laboratory scientists who have experience in the NGS workflow/Bioinformatics and looking to move into a commercial role.

• Ability to define and promote added value solutions for customers

• Good and fluent English to communicate, other languages are considered an advantage

• Demonstratable experience in an informatics environment.

Competencies

• Meetings, conference calls, and process documentation will require good verbal and written communication skills. Capability to prepare and conduct lectures, presentations and training to a diversified audience is essential.

• Must be Professional and Ethical with high Integrity.

• Proactive mindset with strong sense of responsibility and ownership. Ability to analye and solve complex problems. Capable of influence and motivating others.

• Strong interpersonal skills

• Ability to operate independently and as part of a team.

Other

• Prepared to travel occasionally to support other areas outside the assigned territory.

• Available to travel in the UK and EU - average of 3 days per week away from home.